 The Clarinet BBoard
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Author: SecondTry
Date: 2024-12-11 05:09
In business school we talked about the important, before naming a product, to consider the effects that its name might have in different markets: either seeking some universal name that would not create problems in any market, or rebranding that product by different names in different markets.
Sometime products introduced in new markets get rebranded simply as a way to not tarnish a product's reputation in a successful market if it "flops" in the new one.
We talked about the importance of having people on staff to bounce proposed product names off of with an understanding of the markets, in addition to market research.
This was the lesson of the Chevrolet Nova, whose sales fell short in Spanish speaking markets/countries for several reasons, not the least of which being the belief that Nova was interpreted to mean "no go" by such consumers.
In this vain, and true, Germany didn't have the US', shall I say, slavery problem--much that well, you already know where their history finds shortfalls in human rights-- I am forced to ask who on earth okayed the name "White Master" https://vandoren.fr/en/vandoren-reeds/eb-clarinet-white-master-traditional-reeds/ for a line of their reeds in this country--much that some American players like our forum's Paul Aviles have/had/do use them state side?
Food for thought...
Post Edited (2024-12-11 05:18)
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Author: Neil
Date: 2024-12-11 06:18
The Dutch used Curacao as a slave trading hub for the Caribbean. You can buy Dutch Masters cigars there now. I don't know if anyone has thought to get upset over it.
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Author: Julian ibiza
Date: 2024-12-11 11:38
The same was said about the poor sales of the Vauxhall Nova in Spain, but I don't think it's true, because " Nova" is a Latin based word meaning " new"... as in Nova Scotia.
My favorite dodgy brand name is "Smeg" electrical appliances.
"The Beatles" also got away with the corniest band name ever.
"White Masters" is definitely right off the map however.
Julian Griffiths
Tel. 34 696 798 853
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Author: Julian ibiza
Date: 2024-12-11 17:17
The same was said about the poor sales of the Vauxhall Nova in Spain, but I don't think it's true, because " Nova" is a Latin based word meaning " new"... as in Nova Scotia.
My favorite dodgy brand name is "Smeg" electrical appliances.
"The Beatles" also got away with the corniest band name ever.
But "White Masters" is definitely right off the map no two ways about it .
Julian Griffiths
Tel. 34 696 798 853
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Author: Micke Isotalo ★2017
Date: 2024-12-11 19:40
When I for the first time and long ago encountered the White and Black Master reeds in a shop, I asked about their difference. The sales person not knowing himself joked and said the White Masters were for the Arian race, and the Black Masters for all none-Arian...
It would actually be interesting to know how Vandoren ended up with such names - for their German and Austrian cut reeds.
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Author: SecondTry
Date: 2024-12-11 20:45
Julian ibiza wrote:
> The same was said about the poor sales of the Vauxhall Nova in
> Spain, but I don't think it's true, because " Nova" is a Latin
> based word meaning " new"... as in Nova Scotia.
>
> My favorite dodgy brand name is "Smeg" electrical appliances.
> "The Beatles" also got away with the corniest band name ever.
>
> But "White Masters" is definitely right off the map no two ways
> about it .
>
this is why I wrote "not the least of which being the belief that Nova was interpreted to mean "no go" by such consumers."
..not the actuality....
I probably should have elaborated:
While the Nova example is regularly taught in business school, Nova's connection to "no go" as you imply, is myth, not fact.
Another stupid tidbit...why when instant cake mixes were introduced did sales not go as expected, and what was done in part to remedy this?
Powdered eggs were eliminated and adding actual eggs became required: fulfilling a need at the time that cake making wasn't simply about what was easy, but personal touch.
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Author: Julian ibiza
Date: 2024-12-12 00:02
Speaking of marketing and misinterpreting public reaction. President Kennedy's famous " ich bin ein Berliner " speech in West Berlin 1963, was acclaimed as a great triumph and connection with the German people based on their jubilant and uproarious reaction to his words. Germans claim that Kennedy mispronounced " Berliner" pronouncing it instead like the pastry.
No matter.... I'm sure a great day was had by all.😂
Julian Griffiths
Tel. 34 696 798 853
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