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Re: The Value of Endorsers?

Author: David Spiegelthal ★2017
Date: 2006-04-06 13:32

Tiger Woods plays golf for a living. Golf is just a game (or sport, if you wish) which really does nothing for mankind in terms of improving the human condition. Mr. Woods certainly makes a decent income from winning golf matches, it's true -- but I heard recently that he is a BILLIONAIRE --- most of this money, of course, comes from endorsement of products and services, the vast majority of which have NOTHING TO DO with golf. How does a bank provide you with better financial services because Tiger Woods is on their advertisements? Does a set of pants really look better on YOU because Mr. Woods' is wearing a pair in a magazine spread?

Don't confuse reality with perception, or logic with marketing. If it helps to sell a product, an endorsement will be made, and money will change hands. That's all there is to it.

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The Value of Endorsers? new

Tom Puwalski

2006-04-06 11:00