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Re: So it has to be the cane right?

Author: Matt74
Date: 2017-07-24 09:29

Dave, What you say about manufacturers not giving more accurate descriptions, so that more people buy them is undoubtedly true. They advertise exactly that way. You can read anything into the descriptions you want. People probably buy them for that reason. They might not buy them if they knew what they were like, and they would loose those sales.

The downside is you have a lot of customers who bought a bunch of reeds that were all wrong for them and now they're mad! They don't think about that part. Descriptions may exclude some customers, but they invite the ones you want - the people that are most likely to be happy. If I like one brand and model, and I see there is another one that's similar I'll shell out more because I might like it.

Jazz reeds prove this strategy works. I imagine about the only thing that makes a reed "Jazz" is being thin tipped for an open mouthpiece. Thick blank is another example, very popular. I think V-12s are popular in part because they initially sold them by advertising a thick heart (if memory serves). Those descriptions are not as specific as what I had in mind, but it's something to go on and people respond.

- Matthew Simington

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So it has to be the cane right? new

WhitePlainsDave

2017-07-20 00:45