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The art of writing Clarinet Product Copy

Author: WhitePlainsDave
Date: 2015-06-04 21:29

Another bboard topic on ICON barrels (although it could have been on many other clarinet products) was recently bumped up by an additional comment.

In it, someone posted the copy written on this barrel to expose it for the more fluff than substance it is.

"ICON barrels are extremely supple in every register and the different finishes produce interesting acoustical variations. Gold produces more high harmonics and timbre, silver frees up and rounds out the sound, and black nickel seems to stand halfway between the two, producing a more compact effect. "

As a group we conceeded that products vary and materials matter, and that these barrels might very well be good, but just not up to this hype.

This got me thinking about a corporate mission statement generating program I saw once, that literally used a fix number of appropriate adverbs, verbs, adjectives, and nouns to produce a random explanation for a company's existence (i.e. their mission statement) that one might find in the glossy pages of its annual report.

The effect is best seen, not described:

http://cmorse.org/missiongen/

That said, I am confident that this software, especially since you can customize the aforementioned parts of speech (e.g. verb, noun,etc.) can be used by many clarinet instrument product developers in lieu of copywriters. [wink]

It's just a matter of the right list of words: dark, supple, sweet, light, centered, impactive, compact, focused...you get the idea, to describe sound, appearance, and response. [wink]

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