 The Clarinet BBoard
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Author: Chris P
Date: 2015-03-06 02:52
How come there aren't any adverts for musical instruments on telly anymore? Admittedly there used to be for Yamaha electronic keyboards back in the early '80s, but never for orchestral and band instruments.
Former oboe finisher
Howarth of London
1998 - 2010
The opinions I express are my own.
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Author: Kel
Date: 2015-03-06 03:22
I suppose television is a mass medium suitable for reaching relatively broad audiences. The market for band and orchestra instruments is narrow, and more efficiently reached by targeted marketing.
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Author: Paula S
Date: 2015-03-06 04:29
Chris do you remember the Stylophone? That was always on the telly around Xmas time in the 70's ...... and also the Bontempi organ LOL.
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Author: derf5585
Date: 2015-03-06 04:44
Have you noticed in music stores 99% guitars and drums. 1% devoted to real instruments.
fsbsde@yahoo.com
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Author: Paul Aviles
Date: 2015-03-06 04:48
Two exceptions here in the States: Local music store advertising on cable; and there is usually some celebrity endorsed "learn how to play - "BLANK," every now and then. I have seen piano but the most recent is someone's guitar system.
..............Paul Aviles
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Author: nellsonic
Date: 2015-03-06 10:25
Guitars and drums are real instruments. I just looked it up. I've certainly paid real money to see them played from time to time.
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Author: ned
Date: 2015-03-06 13:09
I have been watching TV since 1956, when it was introduced in to Australia, and I can't say I have EVER seen an advertisement for any musical instrument.
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Author: tictactux ★2017
Date: 2015-03-06 13:12
neither do I.
Occasionally you see someone fake-playing a sax (while advertising for denture cream or worse), but for an instrument for the sake of itself or at least for making music in general - no.
--
Ben
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Author: Lelia Loban ★2017
Date: 2015-03-06 16:44
The shockeroo for me is that even pianos aren't selling these days. One of the big, well-respected retailers of pianos closed down in the Washington, D.C. area recently and named slow sales as the reason.
I can remember seeing TV ads for band instruments in late summer, back in the 1960s. As I recall, the ads weren't for any particular instrument or brand. The largest music stores placed the spots to get business from parents outfitting their kids for the beginning of the school year. A lot of school districts have dropped music programs for budget savings and I think that's why we see so few ads.
It looks to me as though the music stores place fewer newspaper ads now than before, but I do still see those ads. Foxes Music, a few blocks from my house in Falls Church, Virginia, runs an ad in most issues of the local weekly. Worth doing, because my local school district still has band, orchestra and choir.
[I came back to correct an overly broad statement: I'd said Foxes runs ads in every issue of the local weekly, but there's no Foxes ad in this week's issue.]
Lelia
http://www.scoreexchange.com/profiles/Lelia_Loban
To hear the audio, click on the "Scorch Plug-In" box above the score.
Post Edited (2015-03-07 16:29)
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Author: TomS
Date: 2015-03-06 20:26
Frankly, I wish we were locked into the Spring of 1949 ...
Tom
Post Edited (2015-03-06 20:40)
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Author: Kel
Date: 2015-03-07 00:08
TomS wrote:
> Frankly, I wish we were locked into the Spring of 1949 ...
>
>
> Post Edited (2015-03-06 20:40)
… as do a lot of politicians.
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Author: Kel
Date: 2015-03-07 01:21
But things are not as good as they used to be … and never were.
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Author: sbrodt54
Date: 2015-03-07 03:07
Paul nailed it. We have seven different ads on local cable that advertise band and orchestra instruments and two that are devoted to just Martin guitars. So far they work very well, I'm happy with the amount of interest they generate.
Scott Brodt
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Author: TomS
Date: 2015-03-07 04:23
Yeah, a piano was a purchase that many households made, especially in the 1950s and 1960s. Half the kids took piano lessons or tap dancing. If you didn't you played baseball.
I guess computer gaming has replaced pianos ... one keyboard skill for another.
Tom
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Author: fskelley
Date: 2015-03-08 23:21
Yeah, the good ole days as portrayed by Disney (see Main Street USA) and extolled by Reagan pretty much never really existed. Oh, there were brief times and places that were pretty neat to live in for the right people. But I doubt many of you, if suddenly plopped down in one of these not for a short visit, but to actually LIVE, would be happy for long. Lots of folks spend way too much $$ and energy trying to recreate them.
Politically I lean toward trying to glean the best of the good ole days and save and savor it- not just for the nostalgia but because some things and attitudes really were better than now. But don't get carried away, you just look foolish. Not that that stops people.
Oh, right- this is a clarinet board. And a thread about advertising- so I better say something about that. I honestly cannot ever recall seeing a TV ad for a specific brand or model of any band instrument. A few big stores maybe. Piano stores yes. Do organs playing the same chintzy annoying songs in the mall over and over count? That probably is what really killed malls, not the internet. It was just kind of a slow delayed effect that poisoned them even years after it stopped. And I LIKE organs and their automatic rhythm units, that's part of why it annoyed me so much.
Stan in Orlando
EWI 4000S with modifications
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Author: fskelley
Date: 2015-03-08 23:46
Now this is funny. I wondered who might own "www.clarinet.com". So I tried to go there. Apparently it does not exist- I ended up on Costco's diabetic supplies page(?!).
So now's your chance, snap up that web site and in no time you'll have $millions in profit from all those clarinet sales. Maybe enough to afford some TV spots also.
Stan in Orlando
EWI 4000S with modifications
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Author: Tony F
Date: 2015-03-09 06:23
Here in Oz there were until recent years regular ads for Yamaha instruments and a number of piano retailers, although they didn't advertise specific brands. One of the major multi-store retailers folded a couple of years back, although I'm told by an insider that it was due to poor management rather than poor sales.
Tony F.
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