Author: Kalashnikirby
Date: 2018-06-25 00:40
Thank you very much for this detailed insight.
Your analysis absolutely is in point, nothing would change if Buffet was sold tomorrow. It seems the average buyer is mostly ignorant of the huge quality differences between copies of one models and/or accepts the poor setup on some. This is IMHO fuelled by many, many pros that endorse Buffet (and some that openly recommend driving to Buffet France and select one clarinet from many), BUT then again if their tonal concept is so well received, why change anything?
My guess is that investors won't care for these details, as long as the brand's image is untouched. And nowadays, they're working pretty hard (for a clarinet maker, that is to say) on a strong online presence. Admittedly their product photos are really neat, even if a clarinet's looks basically don't matter, but don't we enjoy that?
Don't forget about the new Prodige: Not only did the management decide to have the bodies made in France/Germany, Buffet (supposedly) built a workshop in China just for their assembly. That's quite an impressive level of outsourcing, and I'd say their price tag is still extremely competitive given that they're not fully made in China, and were more or less heavily advertised. By now, the Prodige is extremely popular in Europe and an absolute best-seller.
It seems Buffet has managed to remain a highy competitive brand
Post Edited (2018-06-25 00:49)
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