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Re: Gear Endorsements

Author: kdk ★2017
Date: 2016-05-03 22:48

DavidBlumberg wrote:

> Ricardo for a long time was a Rico Artist (obviously the higher
> line of reeds as I am).
>
> He left and switched to Vandoren V-12 for a period (not in
> Vandorens Artist Roster, was just playing the reed), and then
> fell in love with Legere and hasn't looked back. He was
> instrumental in developing their European Cut Reed.
> He only plays the Legere now - and for the past almost 3 years.
>

Does Ricardo Morales actually *endorse* Legeres, or is it just that it has become known through the grapevine that he is using them? I haven't noticed - maybe I just don't read the right ads - that he is ever shown promoting or recommending them in a public way. I didn't think he actively promoted V-12s, either (and, as David said, he wasn't on their Artist Roster, which is one popular avenue toward endorsement).

Are we talking about players' use of a product, or their active promotion of one through advertising that uses their names?

Karl

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