Author: WhitePlainsDave
Date: 2016-05-03 17:06
A couple of thoughts/questions:
David Blumberg: David, I ask this question not as a challenge, but simply because I don't know the answer, and you, a friend of Ricardo Morales', might.
Didn't Mr. Morales once endorse Vandoren reeds, and doesn't he now endorses Legere?
Even if this is true--I'm not drawing any conclusions as to Mr. Morales' intent. Maybe Mr. Morales likes Legere better--maybe they [also] pay him more--I don't know and am certainly willing to give Mr. Morales the benefit of the doubt.
Liquorice: let's agree to disagree. I'm not trying the "catch" you. The essence of this thread was about the cost to consumers of endorsers who may play product "X" over "Y," because [or primarily because] the maker of "X" gave them a better deal than "Y." In such cases, consumers not only can be swayed to buy product that's not superior, but pay for that endorsement in higher purchase price. I know, for example, that Drucker's played Buffet, but endorsed (professional line) Leblanc for a time, and I've wondered, when artists don't also play a role in a product's production (e.g. Rico Reserve/D'Addario mouthpiece built with Hawley/Nuccio) what role endorsement $ has in swaying them between two or more strong products.
You don't, at your own admission, affect the market on your endorsement, but that endorsement comes, even if in only small part, with your hope of preferential treatment: something I'd never ask for or accept.
This doesn't make me a hero, nor you a villain. My interest doesn't lie in judging endorsers, but rather (as an economist) noting their affect on consumers making less than optimal purchase decisions.
In fact maybe if I was a clarinet star I might be open to endorsement arrangements: trying to simply make a living as a musician. Endorsers certainly bear the right to claim that they don't force people to buy product they endorse. And only stupid ones would dilute their own brand, endorsing junk, or flip flopping between vendors over time.
Post Edited (2016-05-03 17:10)
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