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Author: JHowell
Date: 2016-04-30 08:47
First, let's not eat our young here. There are many, MANY products where the greatest practitioners endorse products, say, golf clubs. If you have doubts about whether Mr. X is playing Brand Y clarinets because they're great or because he gets them for free, I would call that a healthy, rational skepticism. Try them for yourself.
Second, it's a two way street. The artists on a company's website don't just take, they often act as advisers in the development of new products and in improving old ones. It's a valuable relationship for both the company and the artist, and ideally it benefits all of the company's customers if the result is better reeds or mouthpieces or whatever.
Third, it always looks different from the inside and the outside. From the outside, it's easy to imagine the company approaching the clarinet hero with a briefcase full of cash, and I'm not saying that it is impossible for that to happen, at least figuratively, but for most of the players I know, the equipment choice came first and the small endorsement deal came second. From the inside, it's not that big of a deal. It's a relatively small industry, there are no Nikes with millions to spend on endorsements.
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WhitePlainsDave |
2016-04-26 21:38 |
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kdk |
2016-04-26 22:56 |
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Steven Ocone |
2016-04-27 00:57 |
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Liquorice |
2016-04-27 01:57 |
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Paul Aviles |
2016-04-27 02:57 |
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derf5585 |
2016-04-27 03:08 |
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WhitePlainsDave |
2016-04-27 07:10 |
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fskelley |
2016-04-27 09:37 |
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fernie51296 |
2016-04-28 04:13 |
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Liquorice |
2016-04-28 10:02 |
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WhitePlainsDave |
2016-04-29 20:37 |
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brycon |
2016-04-30 00:03 |
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Liquorice |
2016-04-30 02:14 |
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WhitePlainsDave |
2016-04-30 02:53 |
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fskelley |
2016-04-30 03:45 |
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Re: Gear Endorsements new |
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JHowell |
2016-04-30 08:47 |
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sfalexi |
2016-04-30 12:59 |
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DavidBlumberg |
2016-04-30 16:20 |
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DavidBlumberg |
2016-04-30 16:22 |
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Liquorice |
2016-05-03 02:28 |
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derf5585 |
2016-05-03 02:37 |
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DavidBlumberg |
2016-05-03 03:14 |
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Klose |
2016-05-03 13:52 |
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DavidBlumberg |
2016-05-03 18:18 |
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Liquorice |
2016-05-03 10:37 |
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WhitePlainsDave |
2016-05-03 17:06 |
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DavidBlumberg |
2016-05-03 17:57 |
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DavidBlumberg |
2016-05-03 18:06 |
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fskelley |
2016-05-03 21:36 |
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anonrob |
2016-05-03 22:06 |
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DavidBlumberg |
2016-05-03 22:15 |
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Lelia Loban |
2016-05-03 22:23 |
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DavidBlumberg |
2016-05-03 23:20 |
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kdk |
2016-05-03 22:48 |
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Liquorice |
2016-05-04 00:52 |
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Philip Caron |
2016-05-04 06:00 |
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Liquorice |
2016-05-04 09:09 |
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derf5585 |
2016-05-04 17:25 |
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DavidBlumberg |
2016-05-04 18:19 |
The Clarinet BBoard
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