 The Clarinet BBoard
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Author: BobD
Date: 2003-10-07 22:48
Has anyone else seen the tv commercial(automobile) in which Verdi's Manzone Requiem intro is being played? What auto are they selling....not that it matters? Hearing this blew me away as our Community Orch. is playing it in Dec.
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Author: Jim E.
Date: 2003-10-08 04:53
I just heard it an hour ago, but forget the make of car. I guess I'm not part of their target market! I was more taken by the awful (my opinion of course) modulation out of the piece at the end of the commercial.
The snipet is not the beginning of the work (it begins with "Requiem Eternam") but rather is the beginning of the "Dies Irae" section (or not as it occurs twice more in the work.) I've always liked the bass drum on the upbeat in it. It seems to be used quite a bit by commercials and TV show promos for its drama, or perhaps because it's in the public domain!
Other classical pieces often used on TV include the "O Fortuna" from Carmina Burana and the "Lacrimosa" from the Mozart Requiem.
I wish I were playing it with you Bob, I've never played it, but have sung it numerous times. I hope you have lots of trumpets for the antiphional trumpet call that occurs a bit after the snipet in the commercial. I hope the choir is good as well as the thing is a bear to sing. The "Sanctus" is an eight part fugue.
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Author: GBK
Date: 2003-10-08 05:13
Verdi wrote his Requiem (dedicated to the memory of Alessandro Manzoni) using the "Libera Me" he had previously written from the ill fated Rossini Requiem project and then composing the remaining movements.
The short excerpt heard on television is the opening of the second section of the Requiem, the Dies irae ...GBK
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Author: BobD
Date: 2003-10-08 13:41
Thanks all. I saw it again and it's a Toyota ad. We do have enough trumpets...but no choir. We(clarinets) have the descending runs following the intro of this movement and I doubt I'll ever get it right. Must be easier on violins.....
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Author: Jim E.
Date: 2003-10-09 04:06
I saw it again as well and paid attention to the vehicle this time. Seems a waste of glorious music to shill for a SUV.
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Author: BobD
Date: 2003-10-09 13:40
I do seem to perceive the start of a trend to use "classical" themes in ads and have no problem with it......considering the general chaos we are currently surrounded with(including poor sentence structure)....
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Author: Jim E.
Date: 2003-10-10 04:30
Despite my earlier kind of philosophical comment, I have no problem with it either. It does allow a tiny exposure to the art by many who would never knowingly listen to this form of music.
And this use is anything but new, a number of the animated short films (cartoons!) of the 1930s - 1960s used classical type music on the soundtracks. And I'll admit that I first heard many classical themes in that venue!
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