Author: NBeaty
Date: 2017-08-04 22:57
Something being expensive isn't inherently a bad thing, I'm in complete agreement with Sean and others above with the Ferrari analogy.
Price justification is another thing. Is there a reason why a Ferrari is expensive? Absolutely. Do you need a Ferrari to get from point A to B? Nope. If your profession or competitive hobby is racing cars, is it worthwhile to get a Ferrari or Porsche etc.? Probably.
On the other hand, there are things that should tip you off that something is not worth the money. When the owner says things like, "you will never win a job without this" or "no one is winning jobs anymore without this" and when you reply with evidence of someone recently winning a job without it and they proceed to insult them, then you probably shouldn't buy what they're selling.
If they describe their product by first telling you all the famous people who use it, you should be skeptical. If after follow up questions specifically about the product they continue with "name-dropping", you should probably walk away.
If they spend most of their time insulting the products you currently use (not just describing differences), then you should probably just walk away.
If they get defensive or angry when you ask them to justify the cost, you should probably walk away.
If they get argumentative when you say you still like what you already have better after trying their product, you should walk away.
I've had experiences like these with sellers of some very popular products which has lead me to the conclusion that even if they produced something that was everything I ever wanted in a product, I would not buy it. When salesmanship involves personal insults to respectable people that are completely uncalled for and unnecessary, you won't have my business regardless of your product.
On the other hand, I've spent plenty of time over the years working at a booth at ICA/TMEA and other places selling some very expensive products and have found clarinetists to be generally receptive to them. Only rarely has anyone walked away in a 'huff' after simply hearing the price of something. People are generally able and willing to listen to the real justifications for something being expensive, so it's always baffling to me that anyone would feel the need to go the "name-dropping" or insult route in order to prop themselves up.
The product should speak for itself and the sales person should be able to justify the cost in a professional manner. Not too much to ask in my opinion.
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