Author: WhitePlainsDave
Date: 2017-08-02 19:35
I made a comparison before, at the consumer end of the gear transaction, between the desperation of buying the latest and greatest gear in the hopes of improving play, and the snake oil purchase of the health compromised patient.
At the supplier end of the deal I find enormous parallel with the fashion industry.
Musical gear, like clothes, is apt to last and perform its function (for the latter, in its basic sense: to protect and cover the body) far beyond the supplier's desire for you to repurchase.
So unlike consumables like food, which have one time use and expiration dates, both the musical gear and apparel industries have to reinvent themselves: enter "fashion."
This is particularly hard for the musical gear people, who face a market where many smart players are conservative about change. Accordingly, other tactics are used, dare I say stolen from fashion's idea of couture: hand made to the buyer's specifications.
Now, I'm not saying there aren't people out there, say, that customize a Buffet post sales that aren't worth what they're charging. Nor am I poking holes at say, Buffet's quality; rather, the true need for them to offer so many models of pro instruments.
What I am saying is enough purveyors sell hope more than substance, whether its membership cards to ligature ownership or clothes. Does anyone else see parallels here?
Ligatures:
http://tinyurl.com/y7eelk2h
Fashion:
http://tinyurl.com/y9ysk7s2
(Disclaimer for the fashion connoisseur: I'm quite familiar with a designer's show of artistry at a fashion show, of private label often outlandish/impractical clothes only apt to be worn at a fashion show, in an effort to boost their name recognition for everyday purchase of their retail and couture lines.)
|
|
The Clarinet BBoard
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
.jpg){kind=small}
