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Klarinet Archive - Posting 000168.txt from 2000/09

From: alevin@-----. Levin)
Subj: Re: [kl] Plastic vs. Wood
Date: Tue, 5 Sep 2000 16:51:51 -0400

But how does all of this explain "new" Coke?

At 05:35 PM 8/27/00 -0400, you wrote:
>At 02:03 PM 8/27/2000 -0400, Dee Hays wrote:
>>However, the biggest obstacle is what is known as "consumer resistance".
>>The buying public general selects products very illogically on an emotional
>>basis. It is not unknown for good products to disappear due to such
>>resistance. The manufacturers are well aware of this problem. Because
>>plastics were and are used so extensively for student instruments (some of
>>which are poorly made), it will be very difficult for them to overcome this
>>consumer resistance. They might consider the risk unacceptable from a
>>financial standpoint.
>That's where Buffet was so brilliant with the introduction of the Greenline
>instruments. Their grenadilla-filled plastic allows the customer to think,
>rightly or wrongly, "Well, it is REALLY WOOD," thus overcoming the
>resistance by doing an end run AROUND it. With that out of the way, the
>customer can then judge the instrument on its own merits, regardless of the
>composition and whether or not it makes any difference to the sound.
>>Those of us with technical or research backgrounds often find it difficult
>>to understand how companies can fail to investigate some of these things and
>>we also fail to understand how easy it is for consumers to let their
>>preconceived notions over rule scientifically generated data.
>It probably happens because the marketing people do not get involved until
>AFTER the engineers have already gone too far in the development to stop.
>Bill Hausmann NEW ADDRESS:
>451 Old Orchard Drive
>Essexville, MI 48732 ICQ UIN 4862265
>If you have to mic a saxophone, the rest of the band is too loud.
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