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Klarinet Archive - Posting 000272.txt from 2000/07

From: klarAnn-ette h satterfield <klarann@-----.com>
Subj: [kl] Re: Developing audiences for music (Was: A review)
Date: Thu, 6 Jul 2000 15:58:43 -0400

On Thu, 6 Jul 2000 08:34:11 -0400 "David B. Niethamer"
<dnietham@-----.edu> writes:
>
>During the past year, the Richmond Symphony has been engaged in a
>self-study which has included examining the artistic product, and
>discussing ways to make it better.

>One of the conclusions that our board
>has reached (with a little guidance from the rank and file in the
>orchestra) is that better concerts (including sufficient rehearsals,
>appropriate venues, etc.) of the repertoire we do best (which has a
>certain basic core, but is subject to expansion as it seems appropriate)

>are ones which will also likely sell better.

I would REALLY like to know how you'all accomplished this. Either here
or direct e-mail.

>This is especially true if
>the marketing folks can figure out what it is that is appealing about an

>orchestra, and market what we do, as opposed to figuring out what will
>sell, and trying to get us to do it. To the marketing people, this was a

>novel concept.

One thing the 'seller' only approach misses is that when the orchestra
members and musically knowledgable members of the audience are satisfied
or excited about the music, then *we* bring in more audience.

Ann Satterfield

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