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Klarinet Archive - Posting 000175.txt from 2000/07

From: Andrea Bergamin <>
Subj: Re: [kl] Re: Developing audiences for music (Was: A review)
Date: Tue, 4 Jul 2000 19:25:17 -0400

Ed has pointed out a very important problem.

I've the videos of 6 lessons held by Bernstein with his orchestra to a young
audience. The children are very bored and I don't think that all of them are
in our audience today.

I cannot explain my point of view in English (I hate this) but I've
reflected and I've one question.

Why should we involve young people to our concerts?
I mean... are we doing this for them or for us?

Listening to classical music is a cultural process that depends on
education. The contamination is an useless compromises: it doesn't improve
culturally our audience and it doesn't solve the problem.

The "cultured" audience is often inadequate to the music: there is music
("greatest hits of classical music") loved by the audience but there is few
people able to deal with the impact of a contemporary music concert.
It is a matter of fact: the most "popular" you play ("popular"= something
well known, not only POP)... the most money you get.

For example...
The "Arena" Theatre in Verona. It has an annual budget of Lit. (50 millions of dollars) because they play Tosca, Aida,
Nabucco, Traviata...
I think that this is a very losing approach... not from the monetary point
of view, that's sure.

It is an enormous problem... when I'll be able to express my ideas in
English I'll e-mail you.

Thanks to everybody has posted on the problem.


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