Klarinet Archive - Posting 001094.txt from 2004/07

From: GrabnerWG@-----.com
Subj: [kl] Music Industry Pricing
Date: Fri, 30 Jul 2004 13:25:41 -0400

In a message dated 7/30/2004 12:02:19 AM Central Daylight Time,
dwh46@-----.net writes:
And the point Lars makes about service from the local dealer is true. I made
more than one customer upset when they walked in to have an instrument
serviced that I knew came from WWBW, etc., because they had shopped us in
the process. We explained that their repair had to wait in the back of the
line because a person who bought their instrument in our store would not
only get priority service, they would pay a lower price because we stood
behind our goods and supported the people who supported the local dealer.>>

Don, here's an idea that might work well.

When a customer buys an instrument from you, give them a "Gold Card" for
priority/discount service, for "X" number of years. There's no cost to you,
you're already performing that service. Advertise this service with a nicely
displayed sign in the store.

When a customer comes in who bought "elsewhere", explain that you would love
to perform their service, but that your "Gold Card" customers do get
priority.

Then sell then the "Gold Card" service!

Price it somewhere near the delta between what the customer paid "elsewhere"
and what you would have charged.

That way, instead of pushing a customer away, you're allowing them to "join
your family". Maybe then, the next instrument they purchase will be from
you.

Walter Grabner
www.clarinetXpress.com
World-class clarinet mouthpieces

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