Klarinet Archive - Posting 001065.txt from 2004/07

From: "Forest Aten" <forestaten@-----.net>
Subj: Re: [kl] Feeling like Yamaha is one stupidly run company!
Date: Thu, 29 Jul 2004 19:12:08 -0400

> MAP stands for Minimum ADVERTISED Price. The presumption is that you will
> actually SELL the item for less, but you may not advertise it on internet,
> mail order catalog, etc. at anything lower than a figure that is, like,
> $4.00 under MAP without threatening your franchise. You can quote
anything
> you like to a person who walks into the store or call on the phone. The
> objective is actually to PROTECT the local stores and encourage people to
> call or visit THEM for a price, rather than just go with the catalog
> price. When you see in a catalog "call for price" that is generally
> because of an MAP. Stores that the advertise the MAP as THE price just
> don't understand how the system works.
>
>
>
> Bill Hausmann
>

A very good explanation Bill...

Forest

---------------------------------------------------------------------
Klarinet is a service of Woodwind.Org, Inc. http://www.woodwind.org