Klarinet Archive - Posting 000840.txt from 2004/07

From: Andy Raibeck <klari_1@-----.com>
Subj: Re: [kl] Sound production as a marketing ploy.
Date: Wed, 21 Jul 2004 16:35:53 -0400

--- dnleeson <dnleeson@-----.net> wrote:
[snip]
> The bottom line here is that despite the very many excellent
> qualities of many clarinets made by many manufacturers, the
> general presumption is that we can be captured by rather silly
> marekting ploys.

Considering how much money companies spend on their marketing campaigns, I'd
say this is more than "general presumption"; rather, there is more than a grain
of truth to it. On the whole, the cynic in me says it isn't the quality of the
product that counts, but the size of the advertising budget.

Regards,

Andy

http://advision.webevents.yahoo.com/yahoo/votelifeengine/

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