Klarinet Archive - Posting 000828.txt from 2004/07

From: Allen Levin <alevin@-----.net>
Subj: RE: [kl] Sound production as a marketing ploy.
Date: Wed, 21 Jul 2004 15:17:49 -0400

Actually, I think that you are referring to Bob & Ray as "Burt & Harry"
Piel. Piels Beer was pure swill. Their ad campaign saved the
company. Piels eventually developed "Real Draft" in a can - which was a
decent brew. Bob & Ray retired and the company disappeared.

Marketing saved the company for a while; but the product can't remain swill
forever.

At 11:46 AM 7/21/04 -0700, you wrote:
>About 20 years ago there was a beer called "Pabst Blue Ribbone."

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