Klarinet Archive - Posting 000824.txt from 2004/07

From: GrabnerWG@-----.com
Subj: Re: [kl] Sound production as a marketing ploy.
Date: Wed, 21 Jul 2004 14:27:26 -0400

In a message dated 7/21/2004 1:04:54 PM Central Daylight Time,
dnleeson@-----.net writes:
The bottom line here is that despite the very many excellent
qualities of many clarinets made by many manufacturers, the
general presumption is that we can be captured by rather silly
marekting ploys.>>

Dan, I hear what you say, and I have always been very much in agreement with
what you say here.

However, if you put yourself in the manufacturers shoes, how DO YOU advertise
a product so that people will be interested, seek it out, and hopefully buy
it? It becomes very difficult. Terminology is very vague. Witness all the
discussions we have had here on descriptions of tone quality only. You can't just
list specs. To the average player, the specs are meaningless.

Unfortunately, advertising is essential to getting a product to market. What
they said about making a better mousetrap is not true. I don't care how good
your mousetrap is, you have to let the world know that it exists and is
available for sale.

I have a new mouthpiece, that I am ready to start selling. However, I haven't
put up a webpage yet, as I really don't know how to describe it. I've
actually asked a few customers to help me.

Maybe that's the best way to solve the problem.

Walter Grabner
http://www.clarinetxpress.com/
World-class clarinet mouthpieces

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