Klarinet Archive - Posting 000907.txt from 2003/04

From: "Benjamin Maas" <benmaas@-----.com>
Subj: RE: [kl] Zoloft
Date: Sat, 26 Apr 2003 00:44:03 -0400

I don't know the commercial you are talking about, but most good
"synthesizers" aren't synths at all, but rather they are samplers. =
Somebody
sat in a studio and played a bunch of examples of an instrument. It was
recorded and the computer plays back those samples.

It is entirely possible that it was written for that commercial. I've
worked a bit in the commercial world and unless the producer wants to =
pay
huge liscensing costs, they'll have a composer write the jingle. There =
are
folks that make great money doing that kind of work. An example where a
corporate identity is based on liscensed music would include Chevy =
Truck's
"like a rock" campaign which uses music of Pete Seger (I believe). A
composed jingle would be the Chili's restraunt themes... Even going to =
their
most recent ad campaign with live musicians on camera playing the =
jingles.

--Ben

Benjamin Maas
Freelance Clarinetist and Recording Engineer
Los Angeles, CA
http://www.fifthcircle.com

> -----Original Message-----
> From: Samantha McDaniel [mailto:jupitertc@-----.com]=20
>=20
> It sounds a lot like a real clarinet, but it could be done=20
> with a REALLY=20
> good sythesizer. Do you think someone wrote it specifically for the=20
> comerical? It is quite cute.
>=20
> ~SAM~
>=20
>

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