Klarinet Archive - Posting 000047.txt from 2003/03

From: "Andy Raibeck" <cactus@-----.net>
Subj: Re: [kl] cute names
Date: Sat, 1 Mar 2003 22:21:24 -0500

My recollection may not be 100% accurate, but I think I'm at least pretty
close.

"Where's the beef?" was the catch-phrase for a popular Wendy's (the hambuer
chain) advertising campaign that began, I think, in 1984. The campaign was
built around this little old lady (played by then-unknown Clara Peller). In
the add, this little old lady who would go from one hambuger place to
another, find they served only "wimpy" burgers, and then exclaim in a rather
gruff/crotchety voice, "Where's the beef?" Finally (of course!) she wound up
at Wendy's and found that there burgers were not wimpy.

For whatever reason that these things happen, this little catch-phrase
"Where's the beef?" became ingrained in the American peoples' consciousness,
and thus forever became a piece of "Americana".

Sadly, Clara Peller died about a year or so later.

Back in the early seventies, the folks who market Alka-Seltzer created
another such phrase, "I can't believe I ate the whole thing", another
classic.

Today, an excellent example of this is the "Can you hear me now?" ads that
some cell company is running. Actually I find this one more annoying than
cute, and I can't even remember the company's name, so for me, it isn't
working... :-)

So getting back to "Where's the Beef(er)?"... Arturo said:

> > > >Manny [Arturo's mynah bird, apparently] declares:
> > > >
> > > > <<SQuawk>> "Arturo, when you can't remember where you left your
> > > > clarinet the night before, what will you say?"
> > > >
> > > > Perhaps "Where's the ......"

... Beefer.

As in "Bb clariner". As in "Where's the beef?"

If you were born in 1988, then you were -4 years old when the Wendy's ad
campaign came out, so it is understandable that you might not know about
this. (OK, my initial estimate of -8 was a bit off....)

Does that help? :-)

Best regards,

Andy

----- Original Message -----
From: "Elizabeth Berry" <MarchinCharger88@-----.com>
Subject: Re: [kl] cute names

> I still don't get it. :)
>
>
> ----- Original Message -----
> From: "Andy Raibeck" <cactus@-----.net>
> To: <klarinet@-----.org>
> Sent: 01 March 2003 17:36
> Subject: Re: [kl] cute names
>
>
> > Wasn't "Where's the Beef?" from back in the early 80's? That makes
> Elizabeth
> > what, around -8 years old, give or take? :-)
> >
> > (Now "I've fallen!... and I can't get up!!" might be something she would
> > remember.)
> >
> > That said, I'm not sure what "Where's the Beef?" has to do with
clarinets.
> I
> > was thinking that "Beefer" was just a cutesy take-off on "B flat".
> >
> > Andy

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