Klarinet Archive - Posting 000441.txt from 2002/11

From: "Christy Erickson" <perickso@-----.net>
Subj: RE: [kl] Metaphors (was: Tuning for ensembles)
Date: Mon, 25 Nov 2002 23:54:30 -0500

Speaking of words, you say you can taste Bill Wright's statistics? Of
course the marketing hype is blather to sell you an instrument-do you
have any other suggestions for the instrument manufacturer? Christy
Erickson

> -----Original Message-----
> From: Daniel Leeson [mailto:leeson0@-----.net]
> Sent: Monday, November 11, 2002 11:18 AM
> To: klarinet@-----.org
> Subject: Re: [kl] Metaphors (was: Tuning for ensembles)
>
> Bill Wrights statistics are delicious and show the problem for what it
> is. MARKETING HYPE! I remember how astonished I was when I first
read
> the LeBlanc catalog carefully, looking seriously at the words they
used,
> and then concluding that this great instrument making company was
> talking blather so as to sell me an instrument.
>
> +
> >
> > I thumbed through three catalogs. "Dark" wins, but "Bright" is up
> > there near the top.
> >
> > Dark - 8
> > Focused - 7
> > Warm - 6
> > Rich - 6
> > Sweet - 6
> > Bright - 5
> > Full - 5
> > Resonant - 3
> > Compact - 3
> > Round - 2
> > Powerful - 2
> > Big - 2
> > Direct - 2
> > Centered - 2
> >
> > ....and whole bunch of adjectives that were used only once such as
> > "lighter", "robust", "lyrical", "Paris sound", etc.
> >
> > Perhaps three-quarters of the advertisements did not describe tone
at
> > all (except to say "flexible", "beautiful" "excellent", etc --- all
of
> > which I didn't count).
> >
> > Only one advertisement used the word "harmonic" or "overtone" ---
namely
> > the Patricola S series: "Rounder, stronger, more powerful sound with
> > added harmonics"
> >
> > Leblanc wins the coveted ACFFCA award. (Adjectival Championship
For
> > Florid Clarinet Advertisements) Not only do they use more
adjectives
> > by a factor or 2 or 3 than the other companies, but one of their
> > clarinets has the rare "youthful tone".
> >
> > One company (Howarth, or perhaps their distributor?) offers both "a
> > warm, dark sound as is preferred by European clarinetists" and "a
> > brighter focused and direct sound generally preferred by American
> > players".
>
> --
> ***************************
> **Dan Leeson **
> **leeson0@-----.net **
> ***************************
>
>
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