Klarinet Archive - Posting 000404.txt from 2002/09

From: Mark Charette <charette@-----.org>
Subj: Re: [kl] "tooting your own horn"
Date: Fri, 20 Sep 2002 12:42:32 -0400

On Fri, 20 Sep 2002, Anthony Wakefield wrote:

> The big conglomerates can of course push till Hell freezes, and not too many
> are offended, as it is accepted that this kind of exposure is what makes the
> world go round.
>

If they did it on this list they'd be unable to post after the first time
they tried.

In general they pay for the advertising on the billboards, the TV, the
radio, the print ads. Most small companies borrow money to do the same.
Ask me - I'll tell you how much money a few companies I've helped start
have spent on advertising.

> Where is the balance between the two kinds?
> Tony W.

If someone takes an ad out in Billboard or the International, or praises
themselves to high heavens on their own website, or whatever - I don't
mind. I have the expectation that advertising will take place in those
venues.

If someone here on Klarinet advertises themselves - I don't mind. Except I
have much higher expectations of this populace when it comes to promoting
themselves - my expectations are maybe a hundred or two words or so,
giving me a synopsis and telling me where I can find out more. They don't
have to try and tell me how smart, ill, or inventive they are; we're not
all that ignorant that we can't figure things out for ourselves.

But people can and will do what they want on this list (with the expection
of HTML enabled mail or binary encodings). Just remember that it becomes
what you allow it to become, and without some sort of peer control it may
become something less than useful.

Mark C.

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