Klarinet Archive - Posting 000191.txt from 2000/09

From: Bill Hausmann <bhausmann1@-----.com>
Subj: Re: [kl] Plastic vs. Wood
Date: Tue, 5 Sep 2000 23:13:36 -0400

At 04:51 PM 9/5/2000 -0400, Allen J. Levin wrote:
>But how does all of this explain "new" Coke?
>
That was a case where greedy marketers made the fatal mistake. They wanted
to double the store shelf space they could occupy by having two different
brands of their own competing against each other. But the consumer loyalty
to the OLD formula was much stronger than they anticipated. The only way
they could get people to even TRY the new formula was to withdraw the old
from the market. And we all remember how well THAT turned out! But that's
why Buffet has to market the Greenlines as if they are only SLIGHTLY
different from the regular ones. Clarinetists in general seem to be
somewhat resistant to change. Touting the Greenline as radically new and
different would have us running the other way with our hands over our ears!
We like our "Coca-Cola Classic" just fine, thank you.

Bill Hausmann bhausmann1@-----.com
451 Old Orchard Drive http://homepages.go.com/~zoot14/zoot14.html
Essexville, MI 48732 ICQ UIN 4862265

If you have to mic a saxophone, the rest of the band is too loud.

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