Klarinet Archive - Posting 000917.txt from 2000/08

From: "Lacy, Edwin" <el2@-----.edu>
Subj: RE: [kl] Marketing issues
Date: Mon, 28 Aug 2000 11:21:04 -0400

<<<I notice Buffet has pretty much eliminated the "Evette" brand and just
uses "Buffet" with a model designation like "E-11" to describe what had
previously been an Evette. Same goes for Selmer, which has dropped the
Bundy name in favor of the Selmer (USA) name for woodwinds and Bach for
brass. Both of these companies have apparently decided that trading on the
good name of the pro line, like Yamaha does, is better for business.>>>

I think this move is motivated in part because such names as "Bundy" had
become associated in the public view with "low quality." The same thing
happens in other businesses. Notice that K-Mart is in the process of
changing their name to "Big K," formerly the name of one of their
competitors. I think they heard so many jokes on televison about K-Mart and
"blue light specials" that they decided to try to disassociate themselves
from the image which they themselves had created.

Ed Lacy
el2@-----.edu

(P.S.: I should apologize to everyone who receives my e-mail because of
what may be the appearance of my messages. After years of using a
plain-text based e-mail system, and having difficulty reading web-based
messages, we have now changed to a web-based system as well. I have no idea
how this message may appear to be formatted or whether or not it is
readable. Just when you feel you have something figured out..........)

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