Klarinet Archive - Posting 000900.txt from 2000/08
From: Bill Hausmann <bhausmann1@-----.com> Subj: Re: [kl] Marketing issues Date: Sun, 27 Aug 2000 22:51:08 -0400
At 10:13 PM 8/27/2000 -0400, Dee Hays wrote:
>In my opinion all Leblanc needs to do is simply include the name Leblanc in
>addition to the Noblet or Vito so that people are aware that these are
>Leblanc products. That way they can still honor their history.
>
You will notice that the Leblanc name is prominently displayed on the CASE
of most Noblet and Vito products. To use both names on the instruments
would confuse unknowledgeable buyers (like the average band parent, not
us). It's like with cars. They don't call them "General Motors
Chevrolets," or "GM Buicks," or even "Ford Lincolns." The corporate
identity shows up in some places, like the owners manual, but does not have
to be pushed hard. Anybody who actually cares already knows anyway!
Bill Hausmann NEW ADDRESS: bhausmann1@-----.com
451 Old Orchard Drive http://homepages.go.com/~zoot14/zoot14.html
Essexville, MI 48732 ICQ UIN 4862265
If you have to mic a saxophone, the rest of the band is too loud.
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