Klarinet Archive - Posting 000898.txt from 2000/08

From: "Dee D. Hays" <deehays@-----.net>
Subj: Re: [kl] Marketing issues
Date: Sun, 27 Aug 2000 22:15:28 -0400

----- Original Message -----
From: "Bill Hausmann" <bhausmann1@-----.com>
Subject: RE: [kl] Marketing issues

> At 06:36 PM 8/27/2000 -0700, Neil Leupold wrote:
> I notice Buffet has pretty much eliminated the "Evette" brand and just
uses
> "Buffet" with a model designation like "E-11" to describe what had
> previously been an Evette. Same goes for Selmer, which has dropped the
> Bundy name in favor of the Selmer (USA) name for woodwinds and Bach for
> brass. Both of these companies have apparently decided that trading on
the
> good name of the pro line, like Yamaha does, is better for business.
> Leblanc still carries on with the Noblet line of intermediates (Would YOU
> like to be the manager who kills the name of a company that has been in
the
> business for 300 years?) and Vito for student instruments (Again, who
wants
> to suggest dropping the the name of the company co-founder and still
> chairman, Vito Pascucci?). But the trend is clearly to drop the separate
> student line designations, at least in part so that same brand name you
are
> comfortable with is available to you when step-up time comes around.

In my opinion all Leblanc needs to do is simply include the name Leblanc in
addition to the Noblet or Vito so that people are aware that these are
Leblanc products. That way they can still honor their history.

Dee Hays

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