Klarinet Archive - Posting 000583.txt from 2000/01

From: "Rien Stein" <rstein@-----.nl>
Subj: [kl] famous person uses X
Date: Mon, 17 Jan 2000 18:59:22 -0500

Kevin Fay (LCA) <kevinfay@-----.com> wrote at Sun, 16 Jan 2000
13:59:11 -0800

>>but the fact that Famous Player X uses a particular toy
is of almost no value is determining whether it's right for you.
<<

Isn't that exactly what a lot of advertising is about:

"Our shoes are so darn good even top ballplayer XYZ walks on them"

or

"Our cigars are so unhealthy even our Vice President is smoking them"

or

"If you use our soap, you 'll stay as dirty as you were before using it -
but no one will notice. That's why (name of a female filmstar) is using it"

Rien

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