Klarinet Archive - Posting 000951.txt from 1999/05

From: CEField@-----.com
Subj: Re: [kl]Hans Moennig's solution the Dark Clarinet Tone
Date: Thu, 20 May 1999 06:49:17 -0400

In a message dated 5/19/99 10:33:02 PM, bhausman@-----.com writes:

<<We simply cannot afford to carry a line on which we will lose money on
every sale. Due to volume discounts, we could buy them from WW & BW for
less that we can buy them directly from Boosey and Hawkes. That makes it
rather difficult to compete. Mind you, I am not complaining about the
volume discount policy. We gain the advantage on some lines ourselves.
But our volume with B & H would never be enough. So the boss, making a
sound BUSINESS decision, dropped them.>>

Bill, it's too bad your boss had to make this decision. Maybe you can
convince him (or her) to compete on "value" instead of price. That could mean
selling the Buffets for a reasonable markup but offering free "adjustments"
for 6 months or a year or whatever. In other words, give the customer the
hand-holding that mail order catalogs cannot do. Or sell the clarinets at
cost but bundle the clarinet with a choice of higher-end mouthpieces, case
covers, or whatever. Using Buffet clarinets as "loss leaders" kinda bothers
me, too, but your boss might be shooting himself in the foot by not offering
Buffet clarinets to your customers at all.

Cindy

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