Klarinet Archive - Posting 001690.txt from 1998/04

From: Bill Hausmann <bhausman@-----.com>
Subj: Re: [kl] Re: [klarinet] Retail vs warehouse
Date: Wed, 29 Apr 1998 17:22:35 -0400

At 11:36 AM 4/28/98 PDT, Kevin Fay wrote:
>My familiarity in retail operations is centered in the video store and
>auto parts industries, both of which have moved from the mom-and-pop
>model to the large chain model within the last 20 years. Because the
>economics are the same, there is no reason to expect the music store
>industry to be any different.
>
There is actually one major difference: the size/concentration of the
market. Only one in 100 people is even a POTENTIAL customer for music
merchandise! I wish I could remember the source of this data, but I can't.
(I believe it, though. Remember, YOUR group of friends is not
representative if you hang around with musicians!) A LOT more people have
cars and VCR's than instruments. Chain stores may indeed eventually come
to dominate the market, but not as inevitably as it might first appear.

Bill Hausmann bhausman@-----.com
451 Old Orchard Drive http://www.concentric.net/~bhausman
Essexville, MI 48732 http://members.wbs.net/homepages/z/o/o/zoot14.html
ICQ UIN 4862265

If you have to mic a saxophone, the rest of the band is too loud.

---------------------------------------------------------------------
For additional commands, e-mail: klarinet-help@-----.org
For other problems, e-mail: klarinet-owner@-----.org