Klarinet Archive - Posting 000545.txt from 1997/10

From: Jrykorten@-----.com
Subj: Re: Marketing gone mad...
Date: Mon, 13 Oct 1997 16:12:25 -0400

I read that same marketing literature and was slapping my thigh I was
laughing so hard. Kind of like horoscopes or chinese fortune cookie fortunes
- nothing bad to say, and nothing anybody wouldn't like. Certainly a lot of
tone color speak with absolutely nothing clarified at all.

Jerry Korten
NYC

In a message dated 97-10-13 15:33:03 EDT, Dan write:

<<
AS for the current product offerings of LeBlanc, I devoted a very long
piece on the matter of the language used in their offerings about
2 years ago. The marketing department wrote it. It contained
bits and pieces of text about something like 24 clarinets. And every
instrument had a characteristic sound. This one was a "mature sound"
and that one was a "more youthful sound" and another was a dark sound,
while a fourth had a jazzy sound. I must dig that out and repost it.

It was a marvellous example of a marketing department gone mad.
>>