Klarinet Archive - Posting 000598.txt from 1996/12

From: "Joie Canada , Jcanada713@-----.com>
Subj: Re: Free books for sick kids
Date: Sun, 22 Dec 1996 02:38:45 -0500

In business, you can test the effectiveness of your advertising by spot
checking how many responses you get- and whether the responses came from the
people you originally notified or from people contacted by your original
contactees--by notifying various groups of e-mail addresses and seeing where
you get a response, you know whether to keep pursuing that line of publicity.
The kids get the books, the publisher finds out how effective a campaign on
the e-mail circuit is, and everyone is happy (except, of course, the clarinet
list, whose time and space is taken up by this discussion) :-). The Houghton
Mifflin thing was for real. I replied and got a reply from them. They are a
reputable publisher well known to me as a bookseller and they are, like most
major companies, experimenting with new publicity technics. The campaign is
over for this year, but I expect to see it back next year, since it was
successful, and many more people have now heard of the publisher, their books
and their "good deed"

For heavens sake, Ed, don't send a hundred messages. It's over and so should
this discussion be!

Tooting on,

Joie